Our rebranding of Jade Teriyaki was the first step to revitalize a well-known brand in need of shaking off the chasm between its product and identity. Secondly, we had to break the good news all around town.
Blended colors, a bold typeface, core ingredient botanical illustrations and a witty personality communicate first hand that this is a high-standard, honest and lively brand, hard to miss in the busy shelves of any beauty isle.
