Meet The Fellows

More than 25 years of combined experience make us confident enough to say that we live for great branding. We are constantly delighted by threading the sometimes-not-so-obvious connections between brand identity and client aspirations.

Luis Moreno

The Design Fellow

Highly skilled designer with a background in architectural and graphic design. His body of work includes a wide reach of projects ranging from branding, rebranding, packaging, architectural, stage and interior design. Even icon design! In addition to his Architecture and Graphic Design training, he also broadened his education in Digital Design.

As an educator, he became head of the Digital Design Department at Altos de Chavón School of Design for several years. Previously a creative director in a number of advertising agencies, these days he chooses to engineer exciting new brands, noodling on the piano or crafting some catchy lettering on his iPad, a napkin or  any surface at all, really.

Cynthia Melo

The Communication Fellow

Creative copywriter skilled in brand strategy. Widely experienced in ad copywriting and messaging, has also worked as brand manager for local and international brands, both as client and ad agency official. From brand strategy to ad campaigns and editorial content, her diverse work scope has enabled her as a multi-perspective writer.

Has worked with brands in the fast consumer goods, retail and institutional industries. An occasional venturer of event planning and collaborator to non-profit organizations, she loves doing good deeds. Hardcore fan of good grammar, interesting brands and well-crafted stories.

What we do

We create brands through strategy, and help them connect with consumers.
These are some of the things we can do for yours:

  • Strategy & positioning

  • Brand architecture

  • Naming & verbal identity

  • Brand identity

  • Rebranding

  • Communication

  • Copywriting

  • Content creation and copy style review

  • Packaging & showcasing

  • Ad campaign conceptualization