Mixologie Curls

Our work on the Mixologie brand focused on connecting with the ingredient-conscious consumer and their need to distance themselves from all heavy chemicals present on daily use beauty products.   

Now, the growth of natural products market has boosted customer’s acceptance of their natural self.   Natural beauty is a narrower concept everyday, since it applies differently to each person’s own image as well as their cultural influences, and brands need to think of customers more as unique individuals and join the self acceptance conversation (like Dove did).  

The shift towards accepting and embracing the natural self has made the curl a main player in the hair products market, no longer a segment of the marketplace. Our designs for Mixologie Curls provide a clean slate for personal expression.

White based labels where drops of vibrant colors and numbers merge to illustrate the mix of rich nutrients that give way to healthy curls.

Our designs for Mixologie Curls provide a clean slate for personal expression. White based labels where drops of vibrant colors and numbers merge to illustrate the mix of rich nutrients that give way to healthy curls.

It’s a younger, lighter collection with a personality of its own, lifting the brand equity of clean products to a new level, it’s a new twist to the blend of experts.