The Mixologie Brand

We’ve all seen the “clean” or “organic” seal of divine approval on products across the food and beauty industries, in response to the ingredient-conscious consumer refusal to buy chemically loaded products.

Its effectiveness was demonstrated in 2018 by the 2.3% sales growth of “paraben-free” claiming products in the (U.S.) cosmetic industry .

This behavior has had an important effect on how personal care brands manufacture and promote their goods, some even have found themselves under the weight of well-based scrutiny, even lawsuits for their less-than-clear policies.

We created a high impact identity that resonated with the concerned consumer demands as well as the client’s work philosophy.

However, this recent state of affairs turned out to be the perfect playground for Mixologie, a new brand of high quality hair products open to share what’s in the blend.

We created a high impact identity that resonated with the concerned consumer demands as well as the client’s work philosophy.

Blended colors, a bold typeface, botanical illustrations of core ingredients and a witty personality communicate first hand that this is a high-standard, honest and lively brand, hard to miss in the busy shelves of any beauty isle.

Etymologically, Mixologie is the science of mixing, as a brand, it’s the blend of quality and organic products that positively delivers.